Toto Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to historic achievements in Formula 1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell part of his shareholding in the Mercedes F1 outfit.

This transaction values Mercedes at £4.6 billion – a record for a Formula 1 squad – after the McLaren team was appraised at £3.5 billion in an adjustment to ownership structure last September.

Wolff, who owns a 33% stake of Mercedes F1, plans to divest a stake in the region of 5%.

Wolff, aged 53 would stay on as team boss and chief executive officer should the deal proceed.

Ownership Breakdown

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who each also own one-third of the company.

An official representative said: "We will be making no comment on this. The governance of the team will remain unaltered, and all three partners are fully committed to the ongoing success of the brand in Formula One."

Financial Growth

The deal signifies a significant increase in worth of Mercedes F1 after Ineos Group acquired its stake for £208 million in 2022.

The rise demonstrates the expansion in valuations of F1 teams recently as a consequence of the increasing appeal of the sport globally.

This trend was evident with the box-office performance of the F1 movie featuring Brad Pitt, which was released in summer 2023 and has grossed over $630m (£458 million) at cinemas worldwide.

It is the actor's top-grossing film and the highest-earning sports film to date.

Current Standings

Mercedes are runner-up in the constructors' championship, behind McLaren Racing, with three races left this season.

Mercedes' primary racer George Russell has won two of the 21 races this year and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight straight constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one for Nico Rosberg, from 2014 and 2021.

Megan Smith
Megan Smith

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